Paths to Nature Recovery
From dog walkers to hike leaders, and volunteers to conservation professionals, connecting with the nature on our doorstep is invaluable.
The Paths to Nature Recovery project brought together a charity, a National Trail and a National Landscape: Kent Wildlife Trust, North Downs Way, and Kent Downs National Landscape. It shows how National Trails can be green super-highways, in this case reviving the fragmented habitat of chalk downland.
By improving infrastructure and involving the public in hands-on conservation work, their collaborative approach can be a template for bringing conservation and outdoor access together.
You can have fantastic wildlife, and people, in the same space. That’s been my ethos all the way through my career. That’s why this project made sense to me.
Making a charity film that connects
This film was made to be a story, not simply a summary. Built around the message that improving access to the North Downs Way and helping its wildlife thrive can happen together, the film lifts a case study beyond a report, to a human-centred impact piece. The edit was shaped by careful listening to what both partners and contributors themselves said mattered, an approach we call finding the essence of each story.
The result was delivered as a set of cuts for different platforms and audiences: a longer explainer, a short social hero, standalone interview clips. This gave National Trails UK a piece that travels online and keeps connecting with their target audiences.
This film is one of our Impact Stories – films that show what a project achieved. To explain the mission of a whole organisation, we make Purpose Films →
